Eye-tracking Technology Provides Insight Into Consumer Perspective on Package Design
Nature's Way gains insight for multivitamin package redesign with eye-tracking technology.
Source: healthcarepackaging.com
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Eye-tracking Technology Provides Insight Into Consumer Perspective on Package Design
Nature's Way gains insight for multivitamin package redesign with eye-tracking technology.
Source: packworld.com
Using Eye Tracking to Determine Shopper Interest
Have you ever wondered how the big CPGs determine which packaging designs work and which don’t? For many, it’s as much science as it is creative. To get insight into just how much science can go into it, take a peek at Quad Graphics’ Package Insight division.
Source: whattheythink.com
Biometrics: Seeing Packaging Design Through Consumers Eyes
Data-driven biometrics provide a competitive edge by helping brands determine how to update packaging design to catch consumer attention and inspire purchases.
Source: packagingdigest.com