3 packaging trends grow into sweet spots for candy makers: Gallery
To encourage sharing, Ghirardelli Chocolate Co. recently introduced individually wrapped Ghirardelli Minis in a stand-up pouch bearing the tagline “Share a square” in the upper front corner. Unlike many other stand-up pouches in the candy aisle, the Ghirardelli Squares pouch is not resealable. The growing use of stand-up pouches, demand for portion control and the growing popularity of shareable packages drive growth in the candy and confections category. “There is a lot of excitement in [the confectionery] category,” says Lisa Baer, senior director of market innovation, Packaging Tec...
Source: packagingdigest.com