Madrid's Enterprising Heritage Seen Through Its Signs
With their exhibition of signs, Madrid collective Paco Graco has created a catalyst for conversations about the city's past, present, and future.
Source: hyperallergic.com
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'They capture history': the projects saving Spain and Portugal's shop signs | Graphic design
Last modified on Fri 16 Apr 2021 05.40 EDT Fire engine red, bordered by polka dots and stretching the length of three cars, the sign for the Orte clothing store had long loomed over Madridâs Alcalá thoroughfare, its presence steady even as fast-food restaurants and chain stores began moving into the area. When the store closed its doors and the space was poised to be rented, news swiftly reached Alberto Nanclares. Within days he was on site, working with a team to painstakingly pry the sign from the facade where it had sat for more than five decades. The Orte clothing store in Madrid....
Source: theguardian.com