Guide to Setup Your Hotel's Online Presence for Exposure | By Stephanie Sparks Smith
Your hotel’s digital presence is more than just your website. Studies show that people check between 7 and 35 sites before booking a hotel. Therefore, potential guests need to see you multiple times before your hotel is a part of their consideration set. Your hotel needs both exposure to the right target audience as well as a consistent presence to get them to check rates then book.
Source: hospitalitynet.org