Pants Low News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Baggy pants low. the african-american community in general started to wear their pants low. when you wear your pants low, what happens? you show your underwear. you know, a white guy takes it up, and he goes, oh, i can do that, too. if you figure out a way to amplify something that's going on in the culture and make it mainstream, that's for advertising when it becomes cool. we hardly had to do anything. marky made it cool. i mean, we just exposed him. >> shouts goes out to my man calvin klein, good looking out for the drawers, not saying i would do another fruit of the loom commercial or anyt...

Always. of course, he wore his pants where they would hang low. that's the way hip-hop culture wore their pants. >> very early on, i think advertisers began to understand that hip-hop was sellable. marky mark himself had been seen as a complete outcast. we didn't buy into his cool when he was marky mark and the funky bunch. we saw that as an affront to authentic hip-hop, but calvin klein saw something that we didn't see, which was a broader commercial appeal, that marky mark had some things in him that white audiences would immediately attach themselves to. >> "rolling stone" readers saw an em...

Of course, he wore his pants where they would hang low. that's the way hip-hop culture wore their pants. >> very early on, i think advertisers began to understand that hip-hop was sellable. marky mark himself had been seen as a complete outcast. we didn't buy into his cool when he was marky mark and the funky bunch. we saw that as an affront to authentic hip-hop, but calvin klein saw something that we didn't see, which was a broader commercial appeal, that marky mark had some things in him that white audiences would immediately attach themselves to. >> "rolling stone" readers saw an emerging s...