Detailed text transcripts for TV channel - CNN - 20110328:19:40:00
Given away their product for free online, paper subscriptions and advertising have dropped. the prestigious "times" is no exception. its online readership and web advertising have steadily grown, but that hasn't made up for the drop in print revenue. the paper needs a's second stream of online revenue, and executives believe now is the right time to start charging. >> a few things have changed recently. you know, one is that people are more used to paying for digital content with the add vent of apps and app store and the ease of purchase through apps. >> reporter: still, the "times" anticipat...