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Every Wednesday, The Drum picks the best global campaigns from our Creative Works. This week, Coca-Cola released a beautifully animated Chinese New Year ad, ebike brand VanMoof put out a comedic claymation spot and Paramount+ enlisted familiar faces to promote its streaming service.
In a bid to promote its streaming service, Paramount+ has enlisted a whole host of the network’s familiar faces in its new campaign, including South Park’s Eric Cartman and Butt-Head from Beavis and Butt-Head, alongside Halo’s Master Chief character.
Advertisement Per The Hollywood Reporter, During the ViacomCBS’ first-quarter earnings conference call Thursday, CEO Bob Bakish warned investors that soon he would crush consumers with content, starting with the upcoming Mark Wahlberg movie, the appropriately titled, Infinite. Bakish says that he’s seen the film, calling it “fun” and that it will “create a lot of noise.” Curiously enough, he continues, “People love Mark Wahlberg,” which really puts this whole endeavor into stark perspective. The “Mountain of Movies” marketing campaign will begin this summer as the compa...
It was a sit down lunch on Snooki’s home turf. Nicole “Snooki” Polizzi and Angelina Pivarnick had lunch in February at Lucco Cucina and Bar in Florham Park with cameras and production staff in tow. They're apparently filming the second part of Season 4 of MTV's “Jersey Shore Family Vacation.” “We love her,” said Angela Russo, general manager of Lucco Cucina and Bar to the USA Today Network New Jersey. “(Polizzi) lives in the area and she visits us quite often. They wanted to do a little filming here for lunch. We're definitely happy to have her and Angelina.” Polizzi left t...
Paramount+ has confirmed Kelsey Grammer will return for a "Frasier" revival series.