Pricing for the Creator Economy Is All Over the Map
A new report from Later and Mavrck finds that 37% of creators set their rates initially by guessing.
Source: adweek.com
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Creators Query Whether Platforms Punish Branded Content and Linking Out
Views for branded content have been particularly low recently.
Source: adweek.com
An influencer manager gives 5 tips on how to work with them
2. Choose influencers who can have a meaningful connection with what you're selling Influencers need to be able to have meaningful conversations about the products they're promoting, Nead says. "People need more substance out of any partnership they see," she said. "Having someone hold up a body wash they use and then expect crazy sales … we're just not seeing that happen any more." Nead says brands should think about which influencers' digital presence already chimes with their ethos and product. Jess Ann Kirby, one of Parker Management's clients, has earned 15,000 newsletter subscribers a...
Source: businessinsider.com