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Best Media Info: For advertisers targetting premium audiences, IPL on HD TV continues to be the go-to platform on account of the sheer scale of audiences, fast-paced growth of HD homes and overarching preference of vi| Partner Content News
Best Media Info: Low intent to download and solo-view sports content is likely to restrict app downloads among female audiences to ~35 million resulting in an overall IPL reach of 160-180 million viewers on mobile| Partner Content News
Best Media Info: The cost of streaming IPL on Digital across SD, HD or 4K ranges between 70X-500X of the TV subscription cost of only Rs 38 for two months. High data cost to limit the reach of IPL on Digital| Partner Content News
Best Media Info: Live sports viewing has always been and continues to be a TV phenomenon globally. The clear viewer preference for watching sports on television with friends and family is reflected in the scale of IPL| Partner Content News
Best Media Info brings the latest news and analysis on Indian Advertising, Marketing and Media Industry| Partner Content News