As Microsoft pushes partner transformation, a state of 'channel inertia' is emerging
As Microsoft pushes partner transformation, a state of ‘channel inertia’ is emerging As Microsoft pushes partner transformation, a state of ‘channel inertia’ is emerging Ecosystem must become self-sufficient to survive Desmond Russell (Partner Elevate) Credit: Partner Elevate As custodians of the largest partner network on the planet, Microsoft’s attempt to turn its channel inside out, upside down and back-to-front in the pursuit of go-to-market transformation has been akin to changing a jet engine while in mid-flight. Pivoting the priorities of value-added r...
Source: arnnet.com.au