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How Cisco is executing a four-pronged approach to trans-Tasman partner growth Tech giant heightens focus on the core areas of SD-WAN, software, managed services and customer success -- delivered via the local channel. Luke Power (Cisco) Credit: Cisco Cisco is moving into the execution phase of a multi-year channel evolution amid plans to position partners for accelerated growth aligned to four strategic pillars across Australia and New Zealand (A/NZ). Built by the ecosystem and spearheaded by COVID-19, the technology giant is heightening focus on the core areas of SD-WAN, softwa...

Reseller News Join Reseller News Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.Sign up now Cisco hammers home tier differentiation in new partner program More specialisations needed to obtain gold and premier tiers for integrators. Oliver Tuszik (Cisco) Credit: Cisco Eight months after unveiling a revamped, consolidated partner program, Cisco has revealed further details of what its new line-up means for partners.  Having consolidated a dozen separate programs into four key partner roles, Integrator, Provider,...

How Cisco measures partner ‘value’, subjective in theory but customer-driven in practice Amid a sizeable channel overhaul, Oliver Tuszik documents how Cisco is clearing the murky waters when measuring partners on customer value Oliver Tuszik (Cisco) Credit: Cisco Often evangelised at channel conferences and endlessly referenced in partner communications, the importance of delivering ‘value’ at a customer level is not lost on an ecosystem continually required to evolve and transform. But while the statement checks out in theory - a straightforward linkage between value an...