Buying location-based ads? Ensure you can say I buy verified
Wednesday 17 March 2021 - 11:39am Sponsored SPONSORED - Sadly, transparency isn’t the norm in the digital location-based ad industry, and advertisers are left paying the price for unchecked claims made by service providers. If your location provider says your campaign is being accurately served to the right audience within a geofence, all you can do is take their word for it, right? Wrong! You can – and must – ask to see 3rd party verification on every location-based campaign . Why? Because independent verification is the only way to know if your digital ...
Source: enca.com