It doesn't take millions: activating influencer marketing by social channel
Influencer marketing is increasingly vital for brand success but, as the adage goes, one size does not fit all – and in a world dominated by TikTok, Instagram and Twitter, what works on one social channel doesn’t necessarily work on another. How you conduct successful influencer marketing strategies on social media depends on the channel you’re targeting. So how do you find, leverage, optimize and measure influencers across platforms?
Source: thedrum.com