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Disney CEO Bog Iger announced that the company would start cracking down on password sharing on its Disney+ streaming service to address massive financial losses.
Disney to Raise Prices for Ad-Free Disney+ and Hulu Streaming Services According to information provided by the business during today’s earnings call (via
Disney is taking a similar route with its streaming competitor Netflix as it plans to do a password-sharing crackdown.
Disney is watching Netflix like a hawk, trying to consider whether or not restricting people from sharing their accounts with friends and family would be a good way to push back against streaming losses. In the meantime, the House of Mouse is going with the tried-and-true method of drastically making its streaming services more expensive.
Disney is following Netflix's lead on a password-sharing crackdown as it tries to make its streaming business profitable.