FMCG advertising in Digital up 7x during 2023 over 2019: TAM Media
FMCG advertising in Digital up 7x during 2023 over 2019: TAM Media
Source: adgully.com
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FMCG ad insertions on Digital saw 2.8x rise during 2022 over 2020: TAM AdEx
FMCG ad insertions on Digital saw 2.8x rise during 2022 over 2020: TAM AdEx
Source: adgully.com
21 per cent ad volume growth for FMCG on TV : TAM AdEx report
Mumbai : TAM India has released its report on Advertising in FMCG Sector in 2022. According to report, 21 per cent ad volume growth for FMCG on television in 2022 over 2020 compared to the first quarter of 2022, Q3 and Q4 witnessed five per cent and nine per cent increase in ad volumes. Five out of the top ten categories constitutes food & beverages brands. GEC (36 per cent)
Source: indiantelevision.com