Colgate's #YimsuGeneration campaign empowers Thais to become the generation with resilient smiles via Soho Square Bangkok/Red Fuse
July 23 2021, 10:15 am | BY Kim Shaw | No Comments Soho Square Bangkok, in partnership with Red Fuse – WPP’s integrated global team dedicated to serving Colgate-Palmolive – has launched the latest brand campaign for Colgate Thailand titled #YimsuGeneration which builds upon the previously launched #Yimsu campaign in 2020. At the heart of the campaign, Colgate brings a true story of Thun-Nitcharee Peneakchanasak to light. At the age of 14, Thun’s life took an unprecedented turn as she lost both of her legs in a train accident. Nevertheless, she has not lost the ability to kee...
Source: campaignbriefasia.com