The concerning future of the resilient keyword
The concerning future of the resilient keyword It's time to rethink the role of the PPC keyword based on changes in user search behavior. Kirk Williams on April 8, 2021 at 10:00 am More It is with tears I write this article. I weep not solely for my loss, but yours as well. I am referring, of course, to what I see as the inevitable demise of a legend, an icon, the darling of all marketing land: The keyword. Joking aside, the keyword is an entity we should pause to appreciate more. In my recent book ( Ponderings of a PPC Professional), I devoted an entire chapter to the remarkable natu...
Source: searchengineland.com