Page 4 - Patrick Stox News Today : Breaking News, Live Updates & Top Stories | Vimarsana

A lot has change since the Page Experience update rolled out. At SMX Next, Patrick Stox shared tactics to prepare for what's next.

Contextual links in featured snippets may present new opportunities and risks The change has SEOs questioning which sites will win and which will lose, but one thing is certain: Nobody is going to stop optimizing for featured snippets. George Nguyen on January 22, 2021 at 5:26 pm More In November, contextual links began appearing in Google’s featured snippets. Although it’s still in the testing phase, the potential for more links to appear in this high-visibility search result feature has SEOs concerned about what that may mean for their click-through rates, the safety of their br...

Brand reputation and the impact of Google SERP selections How Google treats company navigational brand searches and the impact they can have on consumer perceptions. JR Oakes on December 23, 2020 at 1:21 pm More This deep dive started with a thread a few weeks ago about Google’s selection of People Also Ask (PAA) results and the potential impact it has on brands. Thread Time: Subject: Negative brand impact of PAA results. Google has been including more balanced questions into People Also Ask (PAA) results. Here is a selection where I think they go to far. This selection was found i...