Text messaging trends as way for influencers and brands to reach fans
This story is available exclusively to Insider subscribers. Become an Insider and start reading now. After building audiences on social media, many influencers, reporters, and media companies have chosen text messaging as the next frontier to interact with fans. A slew of new startups and established players have emerged to serve them, including Community, Subtext, SimpleTexting (a division of MessageMedia), and Mailchimp, which announced it was acquiring a text-marketing startup called Chatitive on Monday. Insider spoke with executives in the text-marketin...
Source: businessinsider.com