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20 April 2021
Online sales for FMCG did not stem from increased spending by existing online buyers but from the rising numbers of households buying online and from increased frequency in buying and spend. According to NielsenIQ, a global measurement company, this signals the end of the beginning of e-commerce in Asia.
NielsenIQ, warns retailers that as e-commerce transitions to the next phase, there are five challenges that retailers need to face:  greater fragmentation in retail, redefining of the role of physical stores, divergent realities, increased fight for consumer attention, and the race to last-mile fulfillment.
“We have entered the end of the beginning of e-commerce in Asia and those who rest now will sleep through the most formative time of growth for e-commerce,” states Vaughan Ryan, Nielsen IQ’s consumer intelligence managing director in Asia. ....

Vaughan Ryan , Pauline Jill Uy Yu , வாகன் ரியான் ,