This month the Toronto, Canada – based DTC brand for women 40+ announced that its food donation initiative has reached the 1 million meals mark. Fièra Cosmetics bills itself as a brand that formulates skin care and complexion products expressly for women over 40 or “mature skin,” as noted on the Fièra Cosmetics splash page. And it’s not just the brand’s products that take the needs and expectations of consumers over 40 into consideration. Fièra Cosmetics creates marketing and advertising collateral with a similar level of intention: “No woman sh...