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Year. and leading up to the raise. and you need kind of a communications pr marketing manager. and i say that's kind of the baseline to do a raise like this. >> not to mention, they needed to ensure they had enough money to dedicate to raising money. >> you're looking at like $200,000 as like the minimum to launch. >> while the campaign was successful in the end, it was not without its issues along the way. there was a payment processing system error, and some investors accidentally got charged twice. it wasn't dstld's fault, but it is certainly not the kind of thing you want associated with a...

Raise. you need a communications pr, marketing manager. i'd say that kind of the baseline to do a raise like this. >> not to mention, they needed to ensure they had enough money to dedicate to raising money. >> you're looking at like 200,000 as the minimum to launch. >> while the campaign was successful in the end, it was not without its issues along the way. there was a payment processing system error, and some investors accidently got charged twice. it wasn't dstld's fault, but it's certainly not the kind of thing you want associated with a brand new campaign like this. >> we had some techni...