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>> good point. good point to point out there. i want to talk, though, about the retail chains because they're having mr. success, linda, in selling generic alternatives which is cheap, which is bringing in more business, but is it actually good for the consumer? >> well, what's good for the consumer is usually they get the best price and they get the medication that their doctors believe is the best for them. what we found with the mail order prescription system is that there are side deals that we are not familiar with because there's no transparency in this industry. we do not know what drug companies have made deals with these pbms that say push our generic pill, push our product instead of a different company's product. so, what happens often is the person mails in their prescription for a generic drug "x." because of the deals that the pharmacy, the pbms have with

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