RIA marketing is getting more personal, transparent
RIA marketing is getting more personal, transparent New research argues that stock photos on websites present a stale and static image. Clients want to see the real person behind the advice. May 24, 2021 4 MINS When it comes to presenting a public image and marketing a financial advisory practice, credibility is still great, but authenticity is the future, according to new research. In an age of wide-open social media platforms and seemingly unlimited sharing and sometimes oversharing of personal information, the wealth management space is at risk of falling behind the c...
Source: investmentnews.com