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Mumbai: Menstrual Hygiene is still taboo in India, and as per a 2014 UNICEF report in Tamil Nadu, 79 per cent girls and women were unexposed to hygienic menstrual practices. The unhygienic prevalence stood at 66 per cent in Uttar Pradesh, 56 per cent in Rajasthan and 51 per cent in West Bengal. This menstrual hygiene day, Pee Safe launched a Pass the Cup campaign to overcome
Being home, free of the worry of staining and reduced discomfort, and the sudden awareness of the broken relationship with nature that Covid-19 brought is nudging women towards alternative menstrual products. Reusable sanitary pad and menstrual cup makers have reported significant growth in sales, between 30% and 80%, since the lockdown started. “I was home, with a clean toilet at hand. Why not try a more eco-friendly option?” said Prachi Shevgaonkar, 23, who runs a startup in Pune. She made the switch to reusable sanitary pads five months ago. Like Shevgaonkar, Sanya Arora, 21, a manage...
Pee Safe enters Gillette Venus and Veet space with sub-brand Furr Share Via: It marks the entry of Pee Safe into the female grooming segment. Leading Gurugram-based personal hygiene brand Pee Safe has now forayed into the female grooming segment, with razors and a hair removal cream. First came the toilet seat sanitiser spray, then Domina (a female condom brand), and now, itâs Furr. Vikas Bagaria, Pee Safeâs founder, seems to be on a mission to normalise, and initiate, conversations in the personal care and sexual hygiene space. Furr is a female grooming brand that will initially of...
Seeking inspiration, SMBStory tells the stories of entrepreneurs who have made an impact and are fulfilling the mission of ‘Aatmanirbhar Bharat’ even before Prime Minister Narendra Modi’s clarion call to go vocal for local. This week, SMBStory came across a couple of friends who launched a men’s intimate hygiene brand – a category that had been an underserved sector in India. We also spoke to a husband-wife duo who built an online women’s apparel business and garnered success. Here are their inspiring stories. Skin Elements After not finding a single product in the men’s...
Share on That the personal care market in India has largely concentrated on female consumers is a well-known fact. However, with changing consumer behaviour, and entrepreneurs looking to tap into new customer segments, the market for men’s personal care represents a major opportunity. Childhood friends Raghav Sood launched Skin Elements in 2017, amidst growing awareness about personal hygiene, and availability of products on ecommerce platforms. One of their first products was niche in the market - foaming intimate wash for men. In an interaction with SMBStory, the duo speaks about thi...