TikTok more popular than printed newspapers, and smartwatches have gone mainstream – How Finns' media and device usage has changed in ten years
Dagmar, a marketing agency, conducted a Digital Media Research that reveals how much people's daily lives have changed with the evolution of media usage and devices. Few people watch television without a phone in hand, and every fourth person now sports a smartwatch on their wrist. Additionally, YouTube has grown to rival linear television in popularity. These significant changes have occurred in the last ten years, as Dagmar has been conducting its monthly Digital Media Research.
Source: helsinkitimes.fi