Detailed text transcripts for TV channel - CNN - 20100716:18:41:00
A man that never really wanted to be the boss, but he ended up founding the company patagonia, a company that prides itself on being environmentally friendly. our friendly richard roth profiled him. he joins us now from new york. richard, hello to you. >> reporter: hello, t.j. with the recent big oil disaster, a renewed focus on corporations and their devotion or nondevotion to the environment. i traveled out to ventura, california, recently to talk to one corporate leader whose got a different approach to the environment. you could even tell by the name of one of his themes that he carries ab...
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