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There today, why? >> you can visit any chili's today and we're donating 100% of our profits to saint jude's children's hospital. >> you're working for the kids today. this girl has a sign create a pepper to go to cancer. when you go to chili's, not all the money goes to saint jude's but you can be a chili's picasso. >> that's right. you can color a pepper and we donate 100% of that to st. jude's as well. you can buy one of these t-shirts or go to create a pepper.com. >> what does that say? >> hope. it helps the kids. >> that's fantastic. all right, chili's across the country today. >> all the ...

On the line. >> it may seem like all fun and games, humor in the workplace has boosted business by winning them their biggest client today, whirlpool. >> peppercom stood out for a number of things, they had a lot of fun repertoire and things online, and they also at the same time would enter spers professional high level strategic counseling in the midst of all the fun. it made them something special. >> winning whirlpool was because of comedy. audrey actually searched out firms and found us on the web and knew about us a little bit, but saw our comedy workshops that we do, and she got really ...

But it's not. the mastermind behind these sessions is pepper com's managing partner steve cody who says a little laughter goes a long way when it comes to business. he came up with the idea after trying standup comedy himself. >> have i got a kidney for you. >> you're naked up there, don't have a powerpoint presentation to support you. then i suddenly woke up and said, hey, wait a second, this is really helping me in business, too. i noticed that even though i thought i was a fairly good public speaker and presenter, i was becoming subtly better at reading audiences, at filling those pregnant ...

Small businesses are revitalizing the economy. american express open is here to help. that's why we're proud to presented "your business" on msnbc. hi there everyone. i'm j.j. ramberg. welcome to "your business" where we give tips and advice to help your business grow. it may seem crazy, but it turns out laughter is good for business. for new york's peppercom, it's boosting employee morale and winning new customers.