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Forum Sheth, AVP of Content Marketing at WebEngage, reveals why content must be evergreen and backed by your own data, and how to measure the impact of case studies.
In this week's Top of The Funnel series, we have Mark Kilens, VP of Content and Community at Drift, a conversational marketing platform, who speaks about what defines content marketing today.
How DLF uses content marketing to build trust and win over customers In episode two of Pepper Content’s Top of the Funnel series, DLF CMO Karan Kumar talks about the changing role of content marketing and storytelling in real estate. 0 claps Share on “If you need storytelling to sell a Rs 5 or Rs 10 packet of biscuits, then you need storytelling to sell a product that is worth Rs 2.5 crore, Rs 3 crore, or Rs 30 crore,” says Karan Kumar, Chief Marketing Officer, DLF. The real estate industry in India is plagued by several challenges. One big challenge that stands in the way of marketer...
How MoEngage used a global partnership to create valuable content during the pandemic Top of The Funnel is a video series by Pepper Content featuring interviews on marketing leaders across industries with a focus on digital and content marketing. This week, Akshatha Kamath - Head Of Content at MoEngage Inc, talks about how MoEngage changed their B2B content strategy amid COVID-19. 0 claps In 2019, MoEngage decided to collaborate with international companies in the Mobile Marketing space to explore an expansion into the Western and European markets. A year later, they teamed up with Apptopia,...
This ex-MuSigma exec’s AI-driven content platform helps brands improve RoI Instoried is a deep-tech platform that analyses and optimises the emotional quotient, tonality, and relevance of written content across formats like blogs, articles, and social media posts. 0 claps Share on Sharmin Ali has worked for large corporates like Pfizer, Microsoft, Walmart, and MuSigma in enterprise sales. While working for MuSigma, Sharmin realised that while these large companies had a lot of scope communicating effectively, they had a tough time building human connections and communicating with empathy. ...