Another Snifters mash-up is here, but will it satisfy the fans?
Off the back of that success, Mondelez has come up with another Snifter mash-up: Behold, the Snifter Block. (Actually, it’s called the Cadbury Dairy Milk inspired by Pascall Snifters, but that is, if you’ll pardon the pun, a bit of a mouthful.) This new product studs a Dairy Milk block with Snifter mint-flavoured marshmallows, so it has the same flavour profile as a Snifter, but none of the texture. “We look to surprise and delight [consumers] where we can,” said Papesch. ”Kiwis are telling us they want to see more innovative products that feature some of their favourite flavou...