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Pepsi-staged event enters Malaysia Book of Records

PepsiCo Malaysia blazes trail for digital experiential marketing amid COVID-19 Share //php do_action('thb_social_article_detail_vertical', false, true); ?> The secondary wave of the COVID-19 pandemic has left consumer packaged goods (CPG) brands at a loss, unable to organise experiential marketing events that are pivotal in engaging youth, particularly millennials. Experiential marketing events such as music shows can connect the brand with the latest pop culture trends and enable brand interaction with large crowds of the target demography for a longer duration. Such initiatives can...

Pepsi is once again breaking new boundaries and transforming the music experience in Malaysia by bringing fans the first-ever Augmented Reality (AR) C...

Share: With the current conditional movement control order (CMCO) being extended over and over again, we're pretty sure most of you are running out of things to do at home by now. So, if you're one of those looking for things to do at home, why not join Malaysia's first ever augmented reality (AR) concert? Straight to your home! Pepsi is once again breaking new boundaries and transforming the music experience in Malaysia by bringing fans the first-ever Augmented Reality (AR) Concert in Malaysia beginning 16 April 2021 – available exclusively for Pepsi fans. Featuring popular artiste ...