Pepsi Is Changing Up Its Look In A Major Way
Pepsi announced that it will be changing the trademark look and logo of its classic can completely, which may prove to be the company's boldest-ever brand move.
Source: thedailymeal.com
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Soda wars heat up: Pepsi rebrands iconic soda line with focus on zero sugar
In a further shake-up to PepsiCo's beverage line, the company rebranded its namesake product for the first time in 14 years as the competition with its rival Coca-Cola heats up in the zero-sugar soda space.
Source: foodnavigator-usa.com
Pepsi has a new logo
Pepsi says that the changes its making are distinctive enough to do the trick, and highlight modern elements like Pepsi's zero-sugar line.
Source: local3news.com
Functional drinks to ride consumer interest in ingredients – study
Added functionality and caffeine-rich beverages are areas expected to drive growth in the global soft-drinks market.
Source: just-drinks.com
Pepsi and DraftKings Flip Bracketology Upside-Down and Invite Fans to Take a Free Shot at $100K
Pepsi has partnered with DraftKings and enlisted Carlos Boozer to encourage fans to submit a “Zero Right” bracket during college basketball’s biggest tournament.
Source: bevnet.com