Case Study: PepsiCo attracts graduates using game technology with Dare To Do More challenge
This promoted content is produced by a member of The Drum Network. The Drum Network is a paid-for membership product which allows agencies to share their news, opinion and insights with The Drum's audience. Find out more on The Drum Network homepage. Appetite Creative delivered the Dare To Do More challenge PepsiCo Games web app for recent graduates PepsiCo wanted to improve its Dare To Do More graduate recruitment process using innovative gamification technology, so it enlisted Appetite Creative's help. Background PepsiCo is a company that really doesn’t need any introduction. In the inn...
Source: thedrum.com