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United Partners appointed by DIAGEO as a Culture and Entertainment strategic partner for Eastern Europe The agency is entrusted to work with various DIAGEO brands, among which Johnnie Walker, Gordon's, J&B, Baileys and Tanqueray DIAGEO, the world's leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness, has appointed United Partners (UP, the Agency) a strategic Culture Entertainment partner to its Eastern Europe (EE) marketing team. The Agency, selected after a lengthy and competitive proce...

Why we must all choose to challenge for International Women's Day Published: 09 Mar 2021 International Women’s Day 2021 (IWD) is an opportunity to reflect on the progress both Diageo and society have made towards improving gender equality. But the unprecedented challenges of the last twelve months should be a reminder to us all that progress is never guaranteed. Now, more than ever, we must be resilient and ‘Choose to Challenge’ in order to drive true change. I am proud that even in the most challenging of global circumstances, Diageo ca...