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United Partners appointed by DIAGEO as a Culture and Entertainment strategic partner for Eastern Europe


United Partners appointed by DIAGEO as a Culture and Entertainment strategic partner for Eastern Europe
The agency is entrusted to work with various DIAGEO brands, among which Johnnie Walker, Gordon s, J&B, Baileys and Tanqueray
DIAGEO, the world s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness, has appointed United Partners (UP, the Agency) a strategic Culture Entertainment partner to its Eastern Europe (EE) marketing team.
The Agency, selected after a lengthy and competitive process, has designated a dedicated strategy team to be responsible for the development of the cultural brand strategies of DIAGEO s key brands. The UP regional hub will be developing the brand strategies and assisting in rolling them out to deliver DIAGEO s vision in the region. ....

Czech Republic , Don Julio , Maria Gergova Bengtsson , Johnnie Walker , Penelope Zaoudi , Communications Consultancy , World Best Community , International Pr Campaign , Russia Up Network , Captain Morgan , United Partners , Culture Entertainment , Eastern Europe , Best Eastern European , United Partner , Senior Communication Strategist , Sabre Awards , Best Communications Consultancy , Best International , Old Spice , Performance Ambition , Crown Royal , Ketel One , Continental Europe , Central Asia , Middle East ,

HR Magazine - Why we must all choose to challenge for International Women's Day


Why we must all choose to challenge for International Women s Day
Published:
09 Mar 2021
International Women’s Day 2021 (IWD) is an opportunity to reflect on the progress both Diageo and society have made towards improving gender equality. But the unprecedented challenges of the last twelve months should be a reminder to us all that progress is never guaranteed.
Now, more than ever, we must be resilient and ‘Choose to Challenge’ in order to drive true change.
I am proud that even in the most challenging of global circumstances, Diageo can rightly celebrate the progress we have made in this past year. ....

Caroline Rhodes , Hampton Alexander Review , Flex Philosophy , Performance Ambition , கரோலின் ரோட்ஸ் , ஹாம்ப்டன் அலெக்சாண்டர் விமர்சனம் , நெகிழ்வு தத்துவம் , செயல்திறன் லட்சியம் ,