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>> the odds of you standing there with the big check are just north of zero. so, why do we buy a ticket? >> are you ready. >> scott hotel is part of duke university's neuroeconomics team, exploring among other things why smart people make foolish decisions with their money. >> people don't buy a lottery ticket just because they have a chance of winning. they will buy a ticket because over the next couple days it allows them to fantasize what they would do if they won the lottery. in a sense they're paying for that experience rather than a chance for the lottery itself. >> it's not ju...

Scanner. >> not just the picture of the brain, it's the picture of the brain you're taking and what you're finding in the saliva, hormones and other things taking an entire picture of what somebody is doing financially with the risk and reward. >> that's right. really the thing that we're growing to understand in these interdisciplinary fields where you're combining the field of neuro science and behavioral economics is that our decisions are influenced at multiple levels. we can try to study behavior by itself, try it study the brain by itself but the more you account of both aspects of behav...