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It now the any way but as time goes on, as new employees join, you have to be more intention about setting that culture. we found setting core values is a helpful way. >> do you write them down? how do you communicate them? a lot of companies do it and then put it in a drawer and never see it again. how do you make it a part of your everyday running of your business? >> exactly. we had the same thought, once we came up with these core values we didn't want to present them to the team once and no one knows what they are so we thread them into the performance review. they have a performance revi...

Early stages of your company, the culture happens naturally. you don't necessarily need to spell it out in any way. but as time goes on, as your early employees leave and new employees join, you have to be more intentional about setting that culture. we found setting core values can be a helpful way to do that. >> how do you communicate them? a lot of companies do it, and then they put it into a drawer and never see it again. how do you make it really a part of your every day running of your business? >> exactly. we had the same thing. we didn't want to just present them to the team once and n...