The growing urban population and changing consumer perception have boosted the demand for refrigerated storage and transport.
The market for refrigerated/frozen products is rapidly growing in Southeast Asia. The distribution of food products is rapidly shifting from traditional markets toward supermarkets and convenience stores. Refrigerated and frozen products are easier to procure as major distributors offer shipping via insulated trucks. The quality of local cold-chain services varies widely. Food products have been damaged from a lack of refrigeration, as well as from loading and unloading at room temperature. It is estimated that 90% of Southeast Asia’s food waste is created during transport.