The Psychological Reason You Love Rewatching Old TV Shows
So often, we'll take the latter. But why is that? There's actually a psychological reason why we love returning to our old favorite shows and films again, and again, and again. As explained in a 2012 study from the University of Chicago Press published in the Journal of Consumer Research, the act of "reconsumption" like rereading a favorite book or sitting in your go-to booth at a local diner can bring humans great pleasure. In scientific speak, "Unlike the survival motives that drive evolutionary psychology, we find that consumers who chose to repeat hedonic experiences even just once are ...
Source: shape.com