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But first, a new literacy project is using unusual methods to get kids interested in writing, including a store that resembles a pirate ship and a row of published books made by the students themselves. steve perry has this and more in this week's "perry's principles." >> reporter: a literacy organization with eight chapters across the country. today we're at the original location in san francisco called 826 valencia. here kids get tutoring, attend creative writing workshops and watch their own books get published. >> what you doing there? >> there you go! >> reporter: and did i also mention i...

Means more than ever. 30 million adults in the united states lack the basic reading and writing skills to read a newspaper. steve perry sat down with a man forced to face his illiteracy head on and now works in an unlikely place, a library. here's tonight's "perry's principles." >> david's mom always said, no, david. >> reporter: john is known as mr. z. his mission -- to get kids excited about reading. >> i'm having probably more fun than all of you, and there's a special reason for that.

Little lady got in the cab and i imagine her opening up the bag and seeing this snake. >> to this day, she's cursing you. >> that's right, if she survived the cab ride. still ahead, parents gone back to school to learn how to help their kids with homework. "perry's principles" is next. can a trading site help make you a sharper trader? mine can. td ameritrade can. they've got trading specialists i can call for help. and paper trading. free practice trading that helps me hone my technique. complex options. and free tutorials. online or in person. can a trading site really make a difference? i...

Are failing our children, too many of our kids are dropping out of school, that's not a black or a white or brown problem, that is an american problem. we're going to have to solve that problem. we are all responsible. >> the support a child gets at home can make a huge difference. that's the idea behind a program that teaches parents how to help their kids with homework. here's cnn education contributor and principal steve perry with "perry's principles." >> do you remember when we went to school? we did what was called the traditional method of multiplication. >> you have five minutes to com...

Helping kids reach that goal and perhaps pushing aside the needs of gifted kids. steve perry explores the possible consequences in tonight's "perry's principles." >> what do lady gaga and facebook founder mark zuckerberg have in common? they're alums for cty, the 32-year-old organization that seeks out and identifies kids who are academically advanced. >> sometimes the teachers don't know who they are, because they may be the ones who sit in the back of the room who become behavior problems because they're bored. we look in every neighborhood, whether poor urban schools or around the world, an...