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Beauty brands that show diversity in advertising inspire American consumers

Beauty brands that show diversity in advertising inspire American consumers Premium Beauty News (Source: Mintel) 24 May 2021 Share: The drastic changes that occurred in 2020 in the wake of the pandemic have served as undeniable catalysts for change across industries, including in the beauty business, with diversity moving to the forefront. According to a recent study by Mintel, consumers’ perception of inclusivity depends on their age and expectations, but a large majority of them saying diversity in beauty advertisements is a source of inspiration. New research from Mintel reveals that more than three-fifths (63%) of Americans say they are inspired by beauty brands that show diversity in advertising.

United statesClare henniganSenior beautyPersonal care analystPride monthBaby boomersஒன்றுபட்டது மாநிலங்களில்தெளிவு மருதாணிமூத்தவர் அழகுதனிப்பட்ட பராமரிப்பு ஆய்வாளர்ப்ரைட் மாதம்குழந்தை பூமர்கள்

How India s Nykaa Aims to Beat Sephora | BoF Professional, The Business of Beauty, News & Analysis

How India s Nykaa Aims to Beat Sephora | BoF Professional, The Business of Beauty, News & Analysis
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Spotted: The most innovative package designs in India s beauty and personal care category

Using Mintel Global New Products Database, Tanya Rajani, beauty and personal care analyst at Mintel, highlights India’s recent beauty and personal care launches that feature innovative packaging formats A: Wow Skin Science Lift & Firm Aloe Vera Gel This product is described as a hydrating and firming gel that helps tone and lift sagging cheeks, jaw and neck. The primary packaging comes in a plastic tube, with a screw-thread cap. The product comes attached with double rollers, which is said to help tone, firm and lift skin, leaving it with a youthful appearance, deep hydration, reduced fine lines, improved texture and firmness.

Charmiane alexanderTanya rajaniMintel global new products databaseWow skin science liftFirm aloe veraKiko green me editionMerlion naturals activated charcoalEarth rhythm curry leafFenugreek hairPrakrta vita mume vitamine bellyGlobal new products databasePersonal care analystதான்யா ரஜனிஆஹா தோல் அறிவியல் தூக்குநிறுவனம் கற்றாழை வேராகிக்கோ பச்சை என்னை பதிப்பு

As Skin Care Takes Precedence, Beauty Brands Struggle To Sell Face Cosmetics

As skin care takes precedence, beauty brands struggle to sell face cosmetics With health and hygiene products taking priority, and people largely staying home or wearing masks when they venture out, facial products have remained unused. Consumers aren’t buying more, for now, and this has hit the facial cosmetics segment of the beauty industry hard, with one top brand saying it has seen sales of such products plunge 90 percent Answer: Make-Up (Image: Wikimedia Commons) Some day when it looks back, the cosmetics industry, which has been laid low by Covid just as much as other industries have, will know when things started changing for the better. Very likely, it will be the time when women went back to their old ways, purchasing facial cosmetics without a second thought.

Wikimedia commonsTanya rajaniPersonal care analystதான்யா ரஜனிதனிப்பட்ட பராமரிப்பு ஆய்வாளர்