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Dem—held marginals. there was no transparency. you couldn't really see into what was going i on in that election. and then after they won, they sort of credited - the ability to spend a load of money on facebook - in those places. so, you know, ithink. there is...there's a kind of mixture of, like, - you know, mutual logic, folk folklore, but also - the ability to raise money and get volunteers mobilised and do those sorts of thingsl that help campaigns move as well. - well, we've talked about the role online campaigning might play in the general election here in the uk, but whoever wins, a ...

Board member of x. and timandra harkness, if i could bring you in, i mean, do you think these ad campaigns contribute positively to political discourse? well, it depends what they are and what they're trying to say. i'm really struck by what sean said, about you've got to talk to voters where they are. if you want to talk to people where they are now, we are on social media. so i think it's less a case of it's a new thing to use technology and it transforms politics, it's more a case of political parties always want to reach us and persuade us and get us to do things. we're not usually members...

And how we use the technology. i mean, you know, 0k, maybe...maybe it didn't cause a wave of liberation around the world with the arab spring, but certainly we can use it for our own positive purposes. we don't have to lie back and just keep clicking on the menus that we're fed. and are you saying how we should do that? not entirely! are you saying we should come off it a bit more than we are or..? not necessarily. i think it's much more a case of are you using it or is it using you? you know, if you know what you want to be doing, if you have an idea about what you would like to do with your ...

Of quality content that people are learning about al - is on tiktok. mm. and that's not just . seven—year—olds and 13—year—olds and 18—year—olds. it's, you know, 35, 45, even 50—year—olds, dare i say it! | so i think we underestimate at our peril and that shift i isjust interesting, i how quickly that can happen and how it's hard. as a political party to keep across all these different pieces of the puzzle. - it's been so swift, i remember how important twitter was for journalism, and now i feel like it, you know, i don't look at it nearly as much as i used to. stay with us, pl...

Have choices about what we do and how we use the technology. i mean, you know, 0k, maybe...maybe it didn't cause a wave of liberation around the world with the arab spring, but certainly we can use it for our own positive purposes. we don't have to lie back and just keep clicking on the menus that we're fed. and are you saying how we should do that? not entirely! are you saying we should come off it a bit more than we are or..? not necessarily. i think it's much more a case of are you using it or is it using you? you know, if you know what you want to be doing, if you have an idea about what y...