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Pantheon, the SaaS-based website operations (WebOps) platform for developers, designers and marketers, has announced a partnership with Lytics, the premier customer data platform (CDP) for Google Cloud customers and 100% Google Cloud-native CDP, at...
Breakthrough CX AI solution leveraging unique LLM deep data memory to drive hyper-personalized journeys ...
The company's number of active buyers reached an all-time high of 91 million
Social Media Today
Today’s column is written by Joseph Enever, senior director analyst at Gartner. Customer data platforms (CDPs) are facing an identity crisis: just like marketers. Although marketers have spent lavishly on martech to support personalization, brands face a regulatory and technology landscape that forces them to reevaluate their investments. In 2020, we predicted that by 2025 80% of marketers who have invested in personalization will abandon their efforts due to lack of ROI, the perils of customer data management or both. Can CDPs save the day by helping marketers confront gathering and g...