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Australian bottle shop The Bottle-O has launched two new instalments of its new brand campaign championing ‘good value’ Australians, developed by Dig. The first spot released for Father’s Day portrays a good value dad building up a thirst whilst mowing his lawn, in his own inimitable fashion.
Shoppers all over the world want good value. But only in Australia can they be good value, too. This is the crux of the Australian bottle shop’s new brand campaign, developed by Dig.
TART Sparkling Daytime Rosé is ‘TART & PROUD’ in a striking new campaign developed by Dig.
May 24, 2021 10:34 Dig, formerly Channel T, has launched a new brand platform for Ego Pharmaceuticals’ skincare brand Elucent Skincare; “No BS, Just Anti Ageing Science”. The announcement: Dig and Elucent Skincare, a brand of Ego Pharmaceuticals, have launched a new disruptive creative platform challenging the anti ageing skincare category with their nefarious claims, over promises & dubious studies. This follows the appointment of Dig as the strategic and creative partner of Ego Pharmaceuticals ANZ early in 2020. Mary Kechichian, Senior Brand Manager for Elucent commented, “There is...
May 12 2021, 12:45 pm | BY Ricki Green | 7 Comments CB Exclusive – The Melbourne and Sydney based creative agency has officially buried the Channel T brand, ushering in a new era as Dig. Dig – Unearthing brilliant creative through deeper understanding. Says Paul Rhodes, CEO, Dig: “The new positioning leverages an ability to dig deeper to deliver insight to business, brand and comms strategy. Deeper understanding not only comes from the way we collaborate, but our new tech-led insights platform called DigSight. The DigSight platform is an effective and efficient way to connect ...