WX Brands CEO on Private Labels, Exclusive and Coming Out of the ...
Peter Byck WX Brands in Novato, Calif. had been well positioned for the past year with a portfolio of 11 national brands and 43 “exclusive” brands sold in some of the world’s leading grocery chains. According to the company, its flagship brand, Bread & Butter, saw an estimated 72% increase in sales volume to more than 860,000 cases in 2020 after growing by 49% in 2019 and 70% in 2018. CEO Peter Byck has been with the company (formerly known as Winery Exchange) since 1999 and he has a long personal history in the wine industry as his family founded Paradise Ridge Winery in Santa Rosa, C...
Source: winebusiness.com