83-year-old agency aims for 'superbrand' status - Real Estate Business
83-year-old agency aims for ‘superbrand’ status 15 March 2021 An independent Queensland agency that’s survived a world war, recessions and now a pandemic, has made the decision to align itself with one of Australia’s most well-known real estate brands. Wide Bay - Burnett’s Sprake Real Estate is becoming LJ Hooker Fraser Coast, with current business owners Tony Sprake and Peter Mott at the helm. According to Mr Sprake, the decision to rebrand will help bolster their market presence, bring a true superbrand to the region, and enable them to both capture market share faster and future...