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Greek-style coffee, Karavis says, has now become more sophisticated, and "the taste profile is smoother."

Australia’s oldest coffee roasters Griffiths Bros has launched its next brand campaign with Melbourne advertising agency, The Reactor.

Oasis Coffee, a household name for pulverised Greek coffee amongst Greek Australians since the late 1960s is branching out to other cultures in Australia

When Byron Theofanis set up OASIS in the backyard of his brother's Fish and Chips shop on Victoria Street in 1960s' Melbourne, little did he imagine that his Greek pulverised coffee would be such a success more than half a century later.

When Byron Theofanis set up OASIS in the backyard of his brother's Fish and Chips shop on Victoria Street in 1960s' Melbourne, little did he imagine that his Greek pulverised coffee would be such a success more than half a century later.