Ford lures Apple executive to oversee its new software...
Ford has hired away a key Apple executive to run a new business unit that will sell software-related subscription services to vehicle owners
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Ford has hired away a key Apple executive to run a new business unit that will sell software-related subscription services to vehicle owners
Stern has been brought in to build a ‘world-class team’ for Ford and previously oversaw various subscription services for Apple. Ford has hired former Apple…
Ford Motor Company (NYSE: F)
Ford is offering its BlueCruise hands-free driver-assist feature as a monthly or annual subscription. All trims of the Mustang Mach-E will be the first to take advantage of the new pricing scheme.
DETROIT (AP) — Ford has hired away a key Apple executive to run a new business unit that will sell software-related subscription services to vehicle owners. The Dearborn, Michigan, automaker said Monday it hired Peter Stern, who was Apple’s vice president of services. He’ll be president of Ford Integrated Services, a unit that will combine […]