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like martha zoeller or eric erickson. in alaska joe miller is running a decidedly national campaign. he is touting all of these endorsements he's gotten from national conservative figures. he just puts them all under a banner that calls them alaskans. who cares? the democrat in the race, scott mcadams, he just released his first campaign ad. see if you can notice the difference in strategy. >> this is a long way from d.c. i'm scott mcadams and i'm not your usual senate candidate. i grew up in petersberg, was a deck hand in theberg sea, married up. i've been a teacher, a mayor, and a dad. here's the difference between me, joe and lisa. they think this campaign is all about them. i think it's about alaska. getting our fair share. i approved this message because after you've been cursed at in the region, you can take on anyone. >> did you catch the tag line there? it's about alaska. that's essentially his slogan. it's about alaska. local, local, local.

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