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Finland’s YSUB raising awareness of CBD in the Nordics: ‘We need a predictable path to compliance’ By Katy Askew YSUB, a pioneer in the Nordic CBD beverage space, is working to raise awareness of the barriers to market CBD manufacturers face in the region with a new advertising push: ‘Not for sale’.
The company said it took the decision to advertise ‘a product that cannot be brought’ to fight the stigma around CBD as well as the discrepancies caused by ‘unclear legislation’.
Selling or marketing CBD beverages is not allowed in the Nordics. YSUB is circumventing the ban by making it clear that the product cannot be bought. ‘Not for sale’, declares YSUB’s ad campaign featured on 54 billboards around the capital city of Finland, Helsinki.