CNN Early Start With Christine Romans June 4, 2024 10:21:00
The electric vehicle startup is looking to stand out from its competitors. since its launch in 2009, but it has faced several challenges from investor scrutiny to layoffs and competition. and christine rowen mads has more on how the company is managing. >> reporter: rivian makes electric vehicles for active lifestyles. electric vehicles starting at around $70,000. with a customer backlog of 114,000, thanks to a host of production issues which rivian's founder calls -- >> category of really good problems. >> reporter: but despite recalls, billions in losses and large stock value decline, his i'...